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Inside Marco’s Approach to Shaping the Future of Creative Production
Marco doesn't think AI makes the work. He does. Twenty years of engineering and creative direction sit behind every frame he shoots for Samsung, Google and Vogue. Here's why the tool was never the point.
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Sneak Peek E-Sim Campaign
The amazing Sora has been working on a large e-SIM campaign. Here, we share some client edits after the Health and Safety Department got involved...
You can’t fake Taste. It has to be directed.
Food is one of the most established categories in branding, advertising, and commercial storytelling. From global FMCG campaigns to boutique hospitality brands, it sits at the heart of visual marketing because it connects instantly with emotion, culture, and appetite.
Even Wildlife Needs Their Privacy
Creative technologist Marco has launched a hilarious new campaign exploring the friction of flatmate life. Commissioned by a top Australian agency, the series centers on an unlikely duo, Kevin the koala and Joey the kangaroo, navigating the boundaries of shared living.
Deep Fakes
Most people are confident they can spot deep fakes but the reality is only 1-2% of people can, and researchers are trying to figure out what special ability they have.
